Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded
Trade Show Insights blog & podcast, and is the award-winning author of
Build a Better Trade Show Image and
Exhibit Design That Works (the first book in the
YES: Your Exhibit Success series). She's also the creative mastermind behind the
Exhibit Marketers Café, an online hub for learning.
Many marketing professionals and entrepreneurs get all excited when they come up with a clever marketing campaign. But the problem is that message often falls flat with their target …
I see it all the time … exhibitors check-out early on the last day of a show. Sometimes physically, leaving an empty booth. (Not the impression you want to …
Certain topics are getting lots of buzz these days: staffing challenges, budgets, sustainability, AI. But too often that’s all they are – buzzwords. So for this episode of Trade …
When you hear the word “sponsorship,” what do you think of first? The welcome reception … or tote bags … or a gazillion banners hanging all around the convention …
One of the best ways show organizers and exhibitors can work together to improve the trade show is with an Exhibitor Advisory Council. So if you’ve ever thought about …
