Author: Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.

Creating Intentional Transitions in Exhibit Marketing

At one point in my childhood, I wanted to be an architect. I loved the idea of creating a space that connected with people’s emotions and created a feeling …

Trade Show Shipping Demystified: Expert Advice

Shipping – it’s often just one more item on the trade show to-do list, and not the focus of attention … until something goes sideways. But lately with all …

Weekly Insights: Building a Private Show

In Chapter 15 of the new edition of Build a Better Trade Show Image, I shared the story of electronics superstore B&H hosting an annual event for photographers called …

Back to School Reading List (or Playlist) for Exhibitors

How about a little back-to-school reading to improve your trade show marketing? I’ve curated a few recommended titles for you from authors we’ve been honored to have as guests …

Earlier this month, I had the opportunity to attend the PIA MidAmerica Summer Showcase featuring the 2023 GraphEx winners.* This was the first in-person Showcase since before the pandemic, …