Weekly Insights: See the Attendee Perspective
How do you make attendees and prospects feel when they enter your booth? Do they feel welcome and special, or more like a mere number or badge scan? Perhaps …
Author: Marlys Arnold
With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.
Weekly Insights: Know These 3 Things Before Exhibiting
Before you sign that exhibit space contract … you need to know three very important things. If you can’t answer these questions, perhaps you shouldn’t be exhibiting at that …
Creating Intentional Transitions in Exhibit Marketing
At one point in my childhood, I wanted to be an architect. I loved the idea of creating a space that connected with people’s emotions and created a feeling …
Trade Show Shipping Demystified: Expert Advice
Shipping – it’s often just one more item on the trade show to-do list, and not the focus of attention … until something goes sideways. But lately with all …
Weekly Insights: Building a Private Show
In Chapter 15 of the new edition of Build a Better Trade Show Image, I shared the story of electronics superstore B&H hosting an annual event for photographers called …