Weekly Insights: The Data is In
Data, data, data … everyone’s talking about it, but are they truly maximizing it? Here are a few articles with tips on how to collect, use and store trade show data. …
Author: Marlys Arnold
Marlys Arnold brings a unique perspective to trade show exhibiting, with experience as both an exhibitor and a show organizer. For over two decades, she’s advised thousands of exhibitors through consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She hosts the highly-regarded Trade Show Insights blog & podcast, and is the award-winning author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.
Weekly Insights: 3 TED Talks Every Exhibit Marketer Should Watch
If you’re not already a TED junkie, you’re truly missing out on some priceless expertise that can revolutionize your thinking. TED stands for Technology, Entertainment, and Design, and the …
6 Ways to Reinvent Your Exhibit (without Spending a Fortune)
You know it’s time. You’re so embarrassed by the way your exhibit looks that you’d rather hide than stand in that booth as the representation of your brand. But you don’t have the budget …
Weekly Insights: The Case of the Mysterious Vanishing Trade Show
Earlier this week, I decided to register for an upcoming show which I’ve wanted to attend for years but never could fit into my schedule before. So I went …
Weekly Insights: Is There a Magic Formula for Trade Show Budgets?
Well obviously the answer to this would be no … but there are a number of stats and guidelines you can reference as you develop your exhibit marketing budget for 2016 …