Weekly Insights: Using LinkedIn to Connect with Trade Show Contacts
Have you ever thought of LinkedIn as a trade show follow-up tool? It definitely can be! Here are just a few ideas: Take all those business cards you collect …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: What Story Are You Telling?
Creating an engaging trade show exhibit means crafting an effective story that resonates with your audience. So what stories are you telling through your booth display, materials and staff? …
Weekly Insights: Paper Inspirations
When you decide to do print marketing, whether before or after a show, there are ways you can design your print campaign to maximize the impact on attendees. We’ve …
Weekly Insights: Your Summer Playlist (Exhibit Strategy & Expert Insights)
In my previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Perhaps you’ve missed a …
Weekly Insights: Summer Reading List
It’s here – those long, hot (or in some cases, downright scorching) days of summer. So in other words, it’s the perfect time to stay in the air conditioning …