Reimagining Trade Show Sponsorships
When you hear the word “sponsorship,” what do you think of first? The welcome reception … or tote bags … or a gazillion banners hanging all around the convention …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Weekly Insights: Your Booth Staff Matters!
Exhibitors often focus on how their booth looks and what creative attractions or giveaways they can offer, yet forget to educate their booth staff on how to engage and …
Weekly Insights: Know These 3 Things Before Exhibiting
Before you sign that exhibit space contract … you need to know three very important things. If you can’t answer these questions, perhaps you shouldn’t be exhibiting at that …
Creating Intentional Transitions in Exhibit Marketing
At one point in my childhood, I wanted to be an architect. I loved the idea of creating a space that connected with people’s emotions and created a feeling …
Weekly Insights: Building a Private Show
In Chapter 15 of the new edition of Build a Better Trade Show Image, I shared the story of electronics superstore B&H hosting an annual event for photographers called …