Weekly Insights: Sponsorship Strategies That Get Results
Recently Al Mercuro invited me to contribute to his “Industry Jargon of the Day” series on LinkedIn, and I shared a basic definition of sponsorships, along with one of …
Category: Essential Tips
Weekly Insights: Is Your Marketing Strategy Internal or External?
Many marketing professionals and entrepreneurs get all excited when they come up with a clever marketing campaign. But the problem is that message often falls flat with their target …
Weekly Insights: Don’t Quit Too Soon!
I see it all the time … exhibitors check-out early on the last day of a show. Sometimes physically, leaving an empty booth. (Not the impression you want to …
Why Every Show Needs an Exhibitor Advisory Council
One of the best ways show organizers and exhibitors can work together to improve the trade show is with an Exhibitor Advisory Council. So if you’ve ever thought about …
Weekly Insights: Your Booth Staff Matters!
Exhibitors often focus on how their booth looks and what creative attractions or giveaways they can offer, yet forget to educate their booth staff on how to engage and …