New reports confirm value of trade shows
The Center for Exhibition Industry Research (CEIR) has released a series of reports that offer insights into the minds of marketing executives. The bottom line is that building customer …
Category: Exhibiting Trends
CEIR Index Shows Growth for Q4 2010
The Center for Exhibition Industry Research (CEIR) has released their data for the fourth quarter of 2010, and the news is good — up 4.1% overall. There were increases …
Industry Update: 2011 is Off to a Great Start
After two years of dismal news from the world of trade shows and events, it seems we’ve turned a corner. Reports out for several major shows show that numbers …
How Green is Your Trade Show?
In honor of the 40th anniversary of Earth Day, we’re taking a look at how the trade show industry is going green. Our guest, Scott McKye from KleerTech, offers …
Death of a Trade Show; Birth of a Trend
Two recent headlines from EXPO Magazine prompted a further look: VNU Cancels 2007 Incentive Show; Replaces with Virtual Incentive Show Javits Convention Center Expansion Breaks Ground These two headlines …