Category: Exhibiting Trends

The trade show industry isn’t necessarily known for being environmentally responsible – but a few trailblazers are working hard to change that. Al Mercuro is one of them, and …

If you’ve been wondering if attendees will come back to trade shows, now that they’ve been introduced to digital marketing methods – worry no more! Shows that have been …

Calling all color lovers! The color of the year announcements are in, and there’s definitely a trend. Virtually every paint manufacturer on the planet weighs in each fall with …

Lately the same topic keeps coming up in conversations with exhibitors, show organizers, and other industry professionals. Everyone’s talking about how show floor traffic may be down by 40–50 …

One purpose of Spark was to showcase innovators who are redefining what a trade show can be. If you weren’t able to join us for the live event, you …