Decoding the Mystery of Drayage
This episode was inspired by what I meant to be a simple conversation-starter post on LinkedIn: “If you could wave a magic wand and make your biggest trade show …
Category: Expert Interviews
Incorporating Wellness Into Expos & Events
Inspiration for this episode came from a recent ExpoChat, the weekly Twitter chat sponsored by TSNN. (You’ll find a transcript of that chat here.) The discussion revolved around how …
What to Ask Before Buying Your Next Giveaway Items
If you’ve been in the trade show world for very long, you’ve likely seen examples of giveaways gone horribly wrong. On today’s podcast with guest expert Rama Beerfas, we …
Creating a Memorable Experience in a Small Booth
I love helping exhibitors discover the amazing power of trade show marketing! It’s fun to be a part of the brainstorming and strategizing for all aspects of their exhibits. …
Taking Steps to Keep Events Safe
If you pay attention to the news, you can't miss what should be warning signs: hurricanes, wildfires, mass shootings such as the one in Las Vegas, and other tragedies …