How Five Print Guys Took Over a Trade Show
Making a huge splash at a trade show isn’t limited to the biggest exhibits or the biggest budgets. International Paper (IP) proved that when they became the talk of …
Category: Expert Interviews
Tips for Better Trade Show Marketing on Your LIVING Brand Show
You may be familiar with Ben Baker from Your Brand Marketing since he’s been a guest on several Trade Show Insights podcast episodes. Well this time the table (or …
How to Create a Post-show Lead Nurturing System
Just because the trade show has ended doesn’t mean your job is done. Actually, that’s when the relationship with all those newly-gathered leads truly begins. Contrary to what many …
Detroit’s Cobo Center Makes Going Green a Priority
Since today is all about the ‘wearing of the green,’ it only seems appropriate to share the story of how one convention center is going green every day. The …
What Every Exhibitor (and Show Manager) Needs to Know About Branding
Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you’re not careful you might be misrepresenting it in your exhibits. So …