Ever wanted a peek into the mindset of trade show attendees and why they choose to participate? The Center for Exhibition Industry Research (CEIR) has compiled data from 3,719 attendees …
Gamification. It’s a word you’ve probably been hearing a lot in the business world lately. But have you taken steps to implement it into your exhibit marketing? Today’s guest …
In my previous post I shared a list of recommended books, but in case you’re more inclined to listen than read, this one’s for you! Perhaps you’ve missed a …
It’s here – those long, hot (or in some cases, downright scorching) days of summer. So in other words, it’s the perfect time to stay in the air conditioning …
Over the years, I’ve seen all kinds of selfie stations at trade shows (including some from before the term “selfie” even became popular) – from green screens to “poke …