Category: Tools for Exhibitors

It’s always fun to see what’s new at the EXHIBITOR Show … but this year, it was a two-for-one with GlobalShop also happening upstairs in the Mandalay Bay Convention …

While I don’t claim to be a techie, I do get excited by all the gadgets and tools out there for increasing engagement. This year’s EXHIBITOR Show had no …

For years, people have been saying that trade shows are dying due to technology and online networking. But show after show is proving, in the words of Mark Twain, “The report …

As we wrap up Build a Better Trade Show Image Week for this year, I want to shine the spotlight on what happens (or should be happening) after the …

Build a Better Trade Show Image Week was established in 1999 as a time for exhibit marketers to focus on their marketing strategy. Three years later, I published a …