Join in the Book Launch Festivities!
The NEW edition of Build a Better Trade Show Image debuts this month – and you have all kinds of opportunities to take advantage of the celebration! Besides … …
Tag: Build a Better Trade Show Image
Want to See Your Exhibit Featured in My Upcoming Book?
This year, Build a Better Trade Show Image turns 20! To celebrate, I’ll be releasing an updated version, so I’m looking for creative new examples to include. …
Recap: Build a Better Trade Show Image Week
Although Build a Better Trade Show Image Week is coming to a close, that doesn’t mean you should stop improving and enhancing your exhibit strategies. Make it a part …
Weekly Insights: How to Network at Trade Shows
There’s no reason why connecting with people at a trade show should be limited to the booth – in fact, it shouldn’t be. There are plenty of other opportunities to …
Multisensory Marketing at Trade Shows
In chapter 5 of my book, Build a Better Trade Show Image, I shared the story of the Superior Communications booth. It’s still one of my favorite examples of …