Weekly Insights: What Does the Head of Marketing Think?
If you’ve ever wondered why it may be difficult to convince your boss that shelling out big bucks to be at a particular trade show is a critical part …
Tag: CEIR
Weekly Insights: Tips & Tools for the Upcoming Year
Where has this year gone? It’s hard to believe that in just a little over two weeks we’ll be flipping the calendar to 2019! As you wind down this …
Weekly Insights: Improving Attendee ROI
Ever wanted a peek into the mindset of trade show attendees and why they choose to participate? The Center for Exhibition Industry Research (CEIR) has compiled data from 3,719 attendees …
Weekly Insights: Is Your Exhibit Designed to Engage?
Let’s face it – these days, information is easy to find, both online and off. So unless your exhibit goes to the next level and engages attendees, you might …
Weekly Insights: Engaging Attendees
Today’s trade show attendees aren’t passive spectators. They want to have an actively engaged experience on the show floor that stimulates their creativity and emotions. Let’s face it – …