You know the feeling … you enter the convention center and there are sponsor banners everywhere! Banners on the floor … banners wrapped around the columns … banners hanging …
Many marketing professionals and entrepreneurs get all excited when they come up with a clever marketing campaign. But the problem is that message often falls flat with their target …
Exhibitors often focus on how their booth looks and what creative attractions or giveaways they can offer, yet forget to educate their booth staff on how to engage and …
One misperception exhibitors often have is that trade show leads must become clients within 30 days (or some other random timeline) in order to make their exhibit investment worthwhile. …
Before you sign that exhibit space contract … you need to know three very important things. If you can’t answer these questions, perhaps you shouldn’t be exhibiting at that …