Weekly Insights: The Data is In

February 12, 2016

Data, data, data … everyone’s talking about it, but are they truly maximizing it? Here are a few articles with tips on how to collect, use and store trade show data. So the next time someone starts talking about “big data” you’ll not only know what they mean, but can also share insights on how you’re using it!

Attendee Data Collection: Weighing the Risks & Rewards (I wrote this for TSNN – includes a glimpse of how the American Academy of Family Physicians is using data to makeover their show.)
Data & Privacy at Trade Shows (ExpoChat discussion from April 2015; includes link to complete transcript)
Big Data for Event Organizers – What’s the Big Deal? (overview from Event Manager Blog)
Why Mobile + Big Data = The Future of Events (tips on how to put data into context)
Permission-based Marketing for Trade Shows: Are You Legal? (Podcast interview with Ben Baker & Fred Tremblay)

About The Author

Marlys Arnold

With experiences as both an exhibitor and a show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. As an exhibit marketing strategist, she travels the country consulting and training on how to create experiential exhibits that produce significantly higher numbers of qualified leads. She’s led workshops for events ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog/podcast, and is the author of Build a Better Trade Show Image and Exhibit Design That Works (the first book in the YES: Your Exhibit Success series). She's also the creator of the Exhibitor Education Manifesto and the ExhibitorEd Success System and founder of the Exhibit Marketers Café, an online education community.

Tags:AAFP, attendee data, Big Data, privacy

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About The Author

Marlys Arnold

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