Summer Reading List for Exhibit Marketers
What’s on your summer TBR list? (That’s “To be read,” in case you’re wondering.) As trade show and event professionals, summer isn’t necessarily a slow time … especially these …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Crafting Experiences That Captivate
Designing an impressive exhibit display just isn’t enough anymore. Attention spans are shorter, and attendees want experiences that not only educate about your products, but also involve and entertain …
Weekly Insights: Sponsorship Strategies That Get Results
Recently Al Mercuro invited me to contribute to his “Industry Jargon of the Day” series on LinkedIn, and I shared a basic definition of sponsorships, along with one of …
Weekly Insights: Is Your Marketing Strategy Internal or External?
Many marketing professionals and entrepreneurs get all excited when they come up with a clever marketing campaign. But the problem is that message often falls flat with their target …
Reimagining Trade Show Sponsorships
When you hear the word “sponsorship,” what do you think of first? The welcome reception … or tote bags … or a gazillion banners hanging all around the convention …