Market Like a Rock Star: What Exhibitors Can Learn from Taylor Swift
Earlier this year, I attended a workshop on how to market like Taylor Swift, and let me tell you … there are a wealth of insights you can learn …
Category: Creative Inspiration
Taking ideas found all around to produce new, ingenious marketing on the trade show floor
Summer Reading List for Exhibit Marketers
What’s on your summer TBR list? (That’s “To be read,” in case you’re wondering.) As trade show and event professionals, summer isn’t necessarily a slow time … especially these …
Crafting Experiences That Captivate
Designing an impressive exhibit display just isn’t enough anymore. Attention spans are shorter, and attendees want experiences that not only educate about your products, but also involve and entertain …
Weekly Insights: Sponsorship Strategies That Get Results
Recently Al Mercuro invited me to contribute to his “Industry Jargon of the Day” series on LinkedIn, and I shared a basic definition of sponsorships, along with one of …
Weekly Insights: Is Your Marketing Strategy Internal or External?
Many marketing professionals and entrepreneurs get all excited when they come up with a clever marketing campaign. But the problem is that message often falls flat with their target …