Reopening the Trade Show Industry
The trade show industry is beginning to show signs of life again! But it won’t be as easy as flipping a switch to bring things back all at once. …
Tag: future of trade shows
Weekly Insights: We’re Creating the Future Today
So many people keep saying they want to “get back to doing trade shows.” But what if we didn’t go back? What if we focused on moving trade shows …
Weekly Insights: What If …?
Lately I keep hearing the argument that virtual can never replace in-person events, so why spend so much effort on them? Well … spoiler alert! Face-to-face events won’t be …
Weekly Insights: How Our Industry Can Come Together Again
Today, many trade show professionals have gathered in Orlando for the Together Again Expo. As one of the first show floors open in more than four months, it was …
Weekly Insights: Creating Open Space
Show floor layouts may look very different going forward. One-way aisles and timed entry for attendees are among the ideas being discussed. You can get a feel for what …