Tag: future of trade shows

The trade show industry is beginning to show signs of life again! But it won’t be as easy as flipping a switch to bring things back all at once. …

So many people keep saying they want to “get back to doing trade shows.” But what if we didn’t go back? What if we focused on moving trade shows …

Lately I keep hearing the argument that virtual can never replace in-person events, so why spend so much effort on them? Well … spoiler alert! Face-to-face events won’t be …

Today, many trade show professionals have gathered in Orlando for the Together Again Expo. As one of the first show floors open in more than four months, it was …

Show floor layouts may look very different going forward. One-way aisles and timed entry for attendees are among the ideas being discussed. You can get a feel for what …